AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Food and Diet Apps on iOS in Australia
An analysis of the top food and diet tracking apps on the iOS platform in Australia for Q1 2021 shows varied trends in downloads, revenue, and active users. Insights from Sensor Tower provide a closer look at the performance of these leading applications.
In the first quarter of 2021, the food and diet tracking app category has seen significant activity on the iOS platform in Australia. Data from Sensor Tower offers an overview of how the top apps have performed during this period.
MyFitnessPal: Calorie Counter, a well-established app in the health and fitness sphere, experienced a rise in revenue from around $57K to $93K, before settling back to $58K by the end of the quarter. Downloads peaked in the first week of January with over 13K new users but gradually decreased to 6K by the end of March. Weekly active users saw a high of 327K in early January, which decreased slightly over the quarter to about 292K.
WeightWatchers: Weight Health showed more consistency in revenue, hovering around $6K to $7K weekly, with a notable increase to nearly $8K in late February. Downloads for WeightWatchers started at 1.6K and saw a decline to just under 500 by the end of March. Active users ranged between 2.8K and 4.2K during the quarter.
Fastic: Fasting & Food Tracker observed a decrease in revenue from $9K at the start of the quarter to around $4.7K by the end. Downloads also declined from 3.7K to under 1K. Active users started at approximately 11K and ended at 7.7K, indicating a downward trend in engagement.
Lifesum Food Tracker & Fasting had a fluctuating revenue, with an initial increase from $10K to $13K, followed by a decrease to around $3K by March's end. Their downloads saw a sharp fall from 5.3K to 797, while active users decreased from 19K to 9K, showing a contraction in their user base.
Lastly, Lose It! – Calorie Counter showed a mixed revenue trend, peaking at $9K in mid-January before dropping to $3.7K. Downloads started at nearly 4K and declined to 1.7K, with weekly active users decreasing from 28K to 21K.
The performance of these apps in the Australian market throughout the first quarter of 2021 reflects a dynamic landscape for food and diet tracking applications. For more detailed insights, Sensor Tower's comprehensive analytics can provide a deeper understanding of the market trends.
